AI Agents and Custom Software: What to Build, and What to Skip

Part One: what "agent" actually means, where they genuinely work, and where they fail. Part Two: the custom software and ordinary automation most businesses need instead — and the questions to ask before you pay for either.

What's inside

Two halves. The first is a plain-English decoder for anyone being sold an "AI agent" — what the word actually means, where the technology earns its keep, where it falls over, and what it costs to keep running. The second is about the custom software and ordinary automation most businesses actually need instead.

Part One — Agents

  • The three things people call an agent
    Scripted assistant, fixed workflow, actual agent — sorted by what makes the decisions
  • Five jobs they do well, five places they fail
    Where the technology earns its keep, and where people spend real money and regret it
  • What an agent costs to run
    The four costs, only one of which ever gets quoted

Part Two — Custom software

  • The four shapes custom software takes
    System of record, bridge, front door, window — and how to tell which one you need
  • Buy, configure, connect, or build
    The honest hierarchy, cheapest first — most people are told to start at the bottom
  • What it costs, and who owns it
    Hosting, maintenance, and the ownership questions to settle before you sign
  • Twelve questions to ask a vendor
    Six for either half, including the two that tell you the most: what would you tell me not to automate, and what would you leave out?

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